A consultancy firm founded after CMOs, procurement leads, and media teams kept asking the same questions from my time running over $100M+ in CTV, TV, Audio, and other media spend: 

     → “Why isn’t our CTV showing the return we expected?” 
     → “Every vendor says they’re the one. Who do we actually trust?”  
     → "We want to get into Streaming TV, but we don’t know where to start.” 

After 15+ years in media, I'm consult with brands across industries, to find success in media, particularly in CTV. We review where they stand now and set in motion the tangible steps they can take to show high returns and grow this Marketing channel.  
  
My past work ranges from the very human side of negotiating Super Bowl ads, to executing media across programmatic tools meant to take the human side out of media. 
I know exactly when human vs. machine has its benefits to save on costs. 

I offer a side that traditional media teams don't have insight into: the product creations side of CTV and Media. I can pinpoint what the likely reality is of a tool or AI promise, and what questions to ask vendors. 
     → I've mapped the patterns in CTV and media operations across every business sector, from small businesses to Fortune 500 companies, and built solutions around what actually breaks in the day-to-day.
     → I've partnered directly with the biggest media companies around the globe to fix workflows, close gaps, and improve delivery. 

Quiet Giant reviews and gives an honest assessment of the media, tools, interplay with other marketing channels, and the ecosystem levers that are most likely to help reach potential customers and drive return.  

I quietly observe and then truthfully lay out the full reality.
All so brands can take it and be the giant they were meant to be.
 
Contact: jmetcalf@quietgiant.co

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