Roe Rodriguez

Roe Rodriguez has a diverse range of work experience in the fields of product design, web design, brand design, and digital marketing. They have worked for companies such as QuinStreet, Glidewell Dental, Roegue.com, KaVo Kerr, Chapman University, Lifescript, 4G Wireless - Verizon Wireless, GUESS?, Inc., Advantage Sales & Marketing, and iBank.

At QuinStreet, Roe acted as a Product Designer, focusing on inclusive and accessible designs while optimizing the design process. They utilized existing data and subject matter experts to create viable interfaces that met business requirements.

While at Glidewell Dental, they held the role of Web Designer II, contributing to the company's rebrand initiative by conducting user research and usability testing. They collaborated with a cross-functional team to develop functional components and dynamic page templates, using qualitative and quantitative data to identify use case scenarios and create user personas.

Roe worked at Roegue.com as a Brand Designer, where they also took on freelance roles as a Graphic Designer and Web and CRO Designer. They supported clients in various design projects, and provided conversion rate optimization services through creating ads, emails, and landing pages for specialized campaigns.

At KaVo Kerr, Roe served as a Digital Designer and acted as a subject matter expert in user-focused design. They collaborated with stakeholders on marketing campaigns and executed end-to-end digital marketing/web projects.

During their time at Chapman University, Roe worked as a UX/UI Designer, ensuring consistent visual solutions that adhered to the university's brand identity and accessibility standards. They proposed new solutions for student-facing news platforms and the design system initiative.

At Lifescript, Roe held roles as a User Interface Designer and a Digital Marketing Specialist. They strategized campaigns to optimize registrations, developed engaging web pages, and focused on conversion rate optimization while designing marketing collateral such as digital banner ads and landing pages.

Roe worked at 4G Wireless - Verizon Wireless, where they served as a Digital Marketing Supervisor and Digital Marketing Specialist. In these roles, they supervised graphic designers, analyzed ROI, established a customer loyalty platform, and played a key role in revamping the company website and mobile application.

They also held various roles at other companies, including GUESS?, Inc. as a Sales Associate, Advantage Sales & Marketing as a Recruiter, and iBank as a Human Resources Intern.

Roe Rodriguez obtained a Bachelor of Arts (B.A.) degree in Psychology and Human Development and Family Studies, General from California State University, Long Beach. They attended the university from 2009 to 2013. In addition to their academic qualifications, Roe Rodriguez also holds several certifications, including a UX Certificate from Nielsen Norman Group obtained in December 2021, and UX Foundations: Accessibility and UX Foundations: Interaction Design certifications from LinkedIn obtained in April 2020.