Irena Dautovic

Irena Dautovic is a seasoned marketing professional with extensive experience in digital media and campaign optimization. Currently serving as Senior Media Optimization Manager at PIA Advertising since September 2018, Irena previously held roles as Media Optimization Manager and Digital Account Executive at Degordian, where Irena crafted and executed campaigns across major social media platforms and managed Google advertising initiatives. Earlier career highlights include account management at Grey Group, where Irena led website design projects and digital PR campaigns, and foundational roles at Mosaic Advertising Agency and Marko Transport d.o.o. Irena holds a Master's degree in Marketing Management from the Faculty of Organizational Sciences, University of Belgrade, and a Graphic Arts and Design degree from the Faculty of Arts and Design.