R.M.Williams
Samantha Theron is a highly experienced professional in visual merchandising and brand storytelling, currently serving as the Global Senior Manager of Visual Merchandising, Communications, and Training at RM Williams since May 2023. As a co-founder of Collabor8Women, initiated in December 2021, Samantha fosters collaboration among diverse professional women through inspiring conversations. Prior roles include Creative Director and Visual Merchandising Specialist at LUXE Visual CoLab, National Visual Merchandising Manager at Billini, and extensive experience with the Prada Group, where responsibilities spanned multiple managerial positions across South East Asia, Australia, and New Zealand. With a background in creative direction and styling for various high-profile clients in the print media sector between 2000 and 2011, Samantha holds a Diploma of Marketing from Martin Business College.
R.M.Williams
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In 1932 our founder, Reginald Murray Williams AO, CMG began to make bush saddlery and boots for sale, while camped at Nepabunna, in South Australia's remote Gammon Ranges. Here R.M. first met 'Dollar Mick Smith', an itinerant saddler. The two men after much trial and error were able to fashion a pair of stockman's riding boots. Over 85 years on, R.M. Williams continues to make world renowned boots, accessories and men's and women's apparel that are purposefully designed and sustainable to enjoy on life's adventures. Today, R.M.Williams has 65 retail stores in Australia, 2 stores in New Zealand, 3 stores in the USA and 3 stores in the UK as well as over 900 stockists around the globe. R.M.Williams is a global company, yet will always remain passionate about the Australian bush. In 2020 Tattarang acquired 100% of R.M.Williams from L Catterton bringing the brand back into Australian hands for the first time since 2014. Tattarang is one of Australia's largest private investment groups owned by Andrew and Nicola Forrest. The investment of the Forrest family will ensure the Australian craftsmanship of R.M.Williams continues to be loved and worn all around the world.