Tony Rivenell

Tony Rivenell is an experienced marketing and digital transformation leader, currently serving as the Owner of R2 Marketing Ltd, which offers innovative, subscription-based marketing support for SMEs. Rivenell's extensive background includes roles such as Digital Solutions Director at DVT, Managing Director at Rivenell 4 T/A Trend Transformations, and Group Digital and Marketing Director at MKM Building Supplies. Previous positions also include Chief Digital Officer at Halfords, Director of OmniChannel Delivery at Boots UK, Head of OmniChannel at Waitrose & Partners, and various leadership roles at Ocado Group. Rivenell holds a first-class degree in Product Design from the University of Westminster, complemented by leadership training from Windsor Leadership Trust and management education from Cranfield School of Management and The Open University.