RAC WA
Emily McCarthy is an accomplished marketing professional with extensive experience in brand strategy and planning. Currently serving as Senior Manager - Brand Strategy & Planning at RAC WA since January 2024, Emily has held various marketing leadership roles within the organization since 2014, including Senior Marketing Manager - Motoring and Executive Manager, Product & Marketing - Motoring. Additionally, Emily contributes as a Business Management Consultant for Katie Cotton Brows since August 2018. Previous roles include Marketing Executive at New Horizons Holidays and other positions in travel consulting and management. Emily holds a Master's degree in Professional Communication with a focus on Advertising from Edith Cowan University and a Bachelor's degree in Commerce specializing in Tourism Management and Public Relations from Curtin University.