Sarah Rafea is a portrait photographer with a strong foundation in architecture, having completed a Bachelor of Arts in Architecture from the College of Fine Arts in Egypt. Currently, Sarah serves as Co-Founder and Chief Commercial Officer at Racemate since December 2021, while also holding the position of Chief Commercial Officer at Optomatica since May 2007. Additionally, Sarah is the Founder and Director of Photography at Luminism Studio, which has been operational since 2004. Sarah's earlier experience includes serving as DOP and Founder of the Contemporary Image Collective from September 2008 to March 2009 and working as a Project Manager. Following academic studies, Sarah relocated to the high desert of Santa Fe, New Mexico, where creative pursuits continued for three years.
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Racemate
Racemate is an innovative sports technology platform that offers a range of groundbreaking features designed to revolutionize the running experience. Launched in December 2021, Racemate has rapidly grown to over 25,000 active users. The makers of Racemate leveraged their extensive experience in sports tech and IoT in Scandinavia where they have built award winning sports apps and IP. - Athlete Customization: Racemate allows athletes to set daily targets and customize their running experience with different styles such as intervals, walk-run, and pre-existing routes. - Race Preparation: The app includes a race simulator to mentally prepare athletes and help them build and refine their racing strategy to achieve their targets. - In-Race Support: - Provides real-time information on nutrition stops, medical stations, and key landmarks. - Enables live tracking, allowing friends and loved ones to send cheers and motivational messages during the race. - Race Organizer Benefits: - Strengthens branding with a unique "voice" that motivates and guides runners. - Integrates with timing systems for precise progress tracking and easier identification of rule violators. - Offers a feature-rich organizer's portal for selling tickets, planning the audio experience, and managing other race details. - Multilingual Support: The app is available in multiple languages and dialects, enhancing accessibility for a global audience. Racemate’s innovative approach to sports technology is the brainchild of its founder and CTO , Dr.Mohammed El-Beltagy. Available on Google Play and App Store