KW

Kylie White

Paid Media Manager at Rachio

Kylie White has a diverse work experience spanning various industries and roles. In 2012, they worked as an Office Assistant at Dr. Herbert Secouler Family Practice and as a Server at Erickson Living. In 2013, they interned at Bell Tower Records and later took on roles as an Electronic Content Editor and a Digital Advertising Coordinator at Advertising Specialty Institute.

From 2017 to 2020, Kylie worked at Nutrisystem, Inc., starting as a Digital Marketing Coordinator before being promoted to Associate Online Marketing Manager and finally to Digital Marketing Manager.

In 2018, they joined TidyHost - The Premier Airbnb Turnover Team as a Digital Marketing Manager. Kylie then moved on to LBD2C (LifeBrands D2C, Inc.) in 2020, where they served as a Digital Growth Manager until August 2022.

Kylie's entrepreneurial spirit led their to found their own venture, KYLIEWHITESPACE, in 2020. As the founder, they specialized in marketing, interior design services, and consultation. Kylie demonstrated a wide range of skills, including web design, analytics, email marketing, social media marketing, affiliate marketing, content creation and strategy, lead generation, photography, staging, graphic design, user-generated content, and video editing. Kylie also partnered with brands to create promotional content for social media platforms, utilized Pinterest for driving traffic, and leveraged the Amazon Associates referral program to design custom spaces and recommend products.

Most recently, Kylie joined Rachio in November 2022 as a Paid Media Manager.

Kylie White pursued their Bachelor of Arts (B.A.) degree in Media Studies and Production from Temple University during the period of 2010 to 2014. In addition to their formal education, Kylie has obtained several certifications in various fields. Kylie completed the "CTV Is for Everyone: A Buyer's Guide to Connected TV" certification from SpotX University in September 2021 and the "Agency Project Management Certification" from ZenPilot in July 2021. In July 2020, they gained certifications in "SEO Foundations" and "SEO for Social Media" from LinkedIn. Furthermore, in February 2020, Kylie received the certifications of "Trading Academy Certified - Professional" and "Trading Academy Certified – Practitioner" from The Trade Desk. Kylie has also completed numerous LinkedIn certifications, including "Marketing on LinkedIn: The Sophisticated Marketer's Guide" in January 2020, "Marketing on Instagram" in November 2019, "Content Marketing: Videos" and "Create A Brand Strategy" in October 2019, "Social Media Marketing Tips" and "The Marketing of Cool" in September 2019. Additionally, they obtained the "Bing Ads Accredited Professional" certification from Microsoft in October 2017. Prior to that, in August 2013, Kylie obtained the certification of "Bachelor of Advertising Specialty Information" from the Advertising Specialty Institute. Lastly, they gained certifications in Google Analytics, AdWords Fundamentals, Adwords Display Advertising, Adwords Mobile Advertising, and Adwords Search Advertising from Google in October 2017.

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Timeline

  • Paid Media Manager

    November 1, 2022 - present