Si Li is an experienced Senior Web Analytics Manager who has worked in various companies such as Rack Room Shoes, Murad, Cars.com, Staples, and American Girl. Throughout their career, Si has focused on analyzing web data, optimizing customer experiences, and providing valuable insights to drive engagement, conversion, and revenue. With a background in marketing research and a Master of Business Administration from the University of Wisconsin-Madison, Si has a strong foundation in data analysis and digital marketing.
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