Atif Sheikh is a seasoned technology professional with extensive experience in cloud consulting and strategic advisory roles. Currently serving as a Senior Strategy Consultant and Executive Advisor for EMEA at Rackspace Technology since January 2021, Atif specializes in optimizing cloud operating models for organizations. Previous accomplishments include founding and leading Transform Innovate Create Ltd. as CEO, and serving as a Cloud Consultant at Places for People. At Argus Media, Atif held pivotal positions as CISO and VP of IT, as well as Global Head of IT. Earlier career roles at TBWA included CIO EMEA, IT Director EMEA, and Senior International IT Consultant EMEA. Atif also has experience as a Group Systems Architect at Peter Black Holdings PLC and as Network Manager at Seven Seas Ltd. Atif began the professional journey in IT support and architecture at renowned companies such as ICI and IBM. A graduate of Teesside University, Atif holds a BSc Honours degree in Computer Science.
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