Barbara Aguilera

Barbara Aguilera is a seasoned marketing professional with extensive experience in demand generation and multi-region marketing strategies. Currently serving as the Marketing and Demand Gen Director for the Private Cloud Business Unit at Rackspace Technology, Barbara leads cross-functional teams to enhance demand generation efforts across diverse markets, including the Americas and Latin America. Prior roles at IBM included various marketing management positions focusing on educational ecosystems and cloud platforms, showcasing a strong ability to develop and execute marketing strategies that drive significant business results. Barbara's foundational experience in marketing at companies like SAP and Tech Data complements an impressive educational background, which includes advanced degrees from institutions such as Stanford University and Northwestern University.