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Cathy Toohey

Head Of Marketing Planning Performance And 1:1 Comms at RACV

Cathy Toohey is an accomplished marketing leader with extensive experience in strategic marketing and brand management across various sectors. Currently serving as the Head of Marketing Planning Performance and 1:1 Comms at RACV since October 2018, Cathy has spearheaded initiatives to enhance return on marketing investment through MarTech and data integration. Previous roles include Head of Marketing at Belong, where Cathy successfully launched a new business line, and various leadership positions at AMP and AXA, focusing on brand strategy, marketing operations, and organizational transformation. With a Bachelor of Commerce in Economics from the University of Melbourne, Cathy combines strong analytical skills with a passion for driving marketing innovation.

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