Cherie Ferris

Cherie Ferris is an experienced sales professional currently serving as the Director of Group Sales at RACV since December 2012. With a diverse background in sales management, Cherie has held leadership roles in notable organizations including The Lancemore Group and Accor Hotels, focusing on MICE sales, client management, and strategic marketing initiatives. Career highlights include developing effective sales and marketing strategies, ensuring budget adherence, and enhancing client satisfaction through proactive relationship management. Cherie's foundation in the hospitality industry was established with degrees from William Angliss College of Hospitality, complementing over two decades of experience in driving revenue growth and operational excellence across various facets of hotel and event sales.