Eric Ariëns

Eric Ariëns is a Senior Adviseur at RadarAdvies, and the owner and CEO of Mellow Yellow Sports Agency. Eric is a member of the advisory board at both Hogeschool Fontys and Hogeschool van Amsterdam. Additionally, Eric has experience as the CEO of Lumiq Benelux BV and Strossle Benelux, as well as being a member of the IAB Nederland Branded Content project group. Eric also serves on the advisory board for L'Origine fashion. Eric holds a Bachelor's Degree in Economics marketing from Inholland University of Applied Sciences.