Craig Baker

Craig Baker is currently the Vice President of Hardware Sales at Radians, where they have been leading efforts to drive growth in the Personal Protection Equipment category since 2014. With over 11 years in this role, Baker emphasizes sales strategy and financial performance across various channels, collaborating with major retailers such as Lowe's and The Home Depot. Previously, they held positions including Director of Sales and Marketing at DAP, Inc., and National Sales Manager at 180s, and they earned a B.S. in Business Administration/Marketing from Towson University in 1985.