RADIA, founded in 1992 as Red Devil Equipment Co., is a family owned business that engineers mixing equipment with an emphasis on durability and reliability.

Red Devil Equipment Company is expanding into new categories as RADIA. The company you trust and the quality products you need are here to stay, we’ll just be answering the phone with a new name.

As an organization that often asks “what if and what’s next”, we began by expanding our services. We soon realized, however, we needed a new identity to reflect those new opportunities.Because we know the “Devil” isn’t it. Knowing it was time to change, we worked hard to create a new brand to better represent us. We are RADIA.

Don’t worry, we still produce the longest lasting and highest quality paint mixers and paint shakers (along with all of their accessories). We still believe in Red Devil Equipment Company’s core values of responsiveness, problem solving and family. Really, nothing is changing besides our name to RADIA. We are still committed to personal interactions and the same dedicated support you’re used to.

RADIA will also continue in our dedication to collaboration. Probably even more so. Because the new name gives us range to go beyond paint mixing and into new categories. We are here to help you solve business challenges and create solutions. If you have any questions about our change to RADIA, please let us know. Send us an email or pick up the phone. We want to answer your questions.

Construction

Industrial

Manufacturing

RADIA

Bart Keogh

Brian McDaniel

Jackie Voges

Kelly Riemer

Mike Yelich

Erik Sundine

The Leadership Team at RADIA is responsible for setting the strategic direction of the company as it transitions into new product categories while maintaining its commitment to quality and customer service. They oversee core operations, drive innovation in engineering and design, and ensure financial stability. By fostering a collaborative culture, the Leadership Team aims to embrace new opportunities and challenges in the evolving landscape of the industry.

Leadership Team

Engineering Team

Leadership Team

About

Team members

Other teams at RADIA

Engineering Team