Alison Lacy

Alison Lacy is a seasoned professional with extensive experience in leadership and operations within the automotive and entertainment industries. Currently serving as Chief Operating Officer at Radical Forge since November 2024, Alison previously held key roles including Location Manager at Avalanche Studios Group and Director of Brand Lifestyle at Bentley Motors, where responsibilities included overseeing brand extension strategies and managing licensing and partnership programs. Prior positions also include roles at Sony Computer Entertainment Europe, where Alison advanced from Senior Producer Licensing to Licensing Manager, and earlier as an Office Manager at XCL Ltd. Alison holds a degree in History of Art from UCL, attained in 1997.