Tracy Fred is currently the Chief Operating Officer at FordDirect, where they focus on fostering client success and building high-performing teams. With extensive experience in leadership roles at Cox Automotive Inc. and a solid background in strategic advisory services, Tracy demonstrates a commitment to data-driven and people-centered business practices. They earned a BA in Economics from the University of Illinois Urbana-Champaign and have held various positions across renowned automotive companies, including Toyota North America and Nissan Motor Corporation. Tracy’s personal philosophy centers on coaching-centric leadership to empower teams and drive innovative solutions.
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