RadiciGroup
Alessandra Cassera is a Social Media Marketing Professional at RadiciGroup since January 2006, where responsibilities include aligning marketing business goals with strategic social media activities and developing corporate social media strategies in accordance with Group communication guidelines. Previously, Alessandra served as a System Analyst in the Information Technology Department at RadiciGroup, collaborating with users to improve process models and IT solutions while ensuring technical compatibility and user training. An earlier role as a TV Consultant at Mediaset involved audio-visual authorship, content editing, and media analysis for popular television programs. Alessandra holds a Corso di perfezionamento in Digital Media Management from Università degli Studi di Milano, a Post Degree Specialization Course in International Commerce and Marketing, as well as a Master's Degree in "Lavorare nel non profit" from Università degli Studi di Urbino Carlo Bo, and a Dottore in Scienze Politiche from Università degli Studi di Milano. Educational background includes a Maturita scientifica from Liceo Scientifico Statale "Lorenzo Mascheroni."
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RadiciGroup
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With approximately 3,000 employees, and a network of production and sales sites located throughout Europe, North America, South America and Asia, RadiciGroup is one of the world’s leading producers of a wide range of chemical intermediates, polyamide polymers, engineering plastics, synthetic fibres and nonwovens. These products are the result of the Group’s outstanding chemical know-how and vertical integration in the polyamide production chain, developed to be used in a variety of industrial sectors such as: Automotive – Electrical and Electronics – Consumer Good – Apparel – Furnishings – Construction – Household Appliances – Sport. The basis of the Group’s strategy is a strong focus on innovation, quality, customer satisfaction and social and environmental sustainability