Alessandra Cassera

Alessandra Cassera is a Social Media Marketing Professional at RadiciGroup since January 2006, where responsibilities include aligning marketing business goals with strategic social media activities and developing corporate social media strategies in accordance with Group communication guidelines. Previously, Alessandra served as a System Analyst in the Information Technology Department at RadiciGroup, collaborating with users to improve process models and IT solutions while ensuring technical compatibility and user training. An earlier role as a TV Consultant at Mediaset involved audio-visual authorship, content editing, and media analysis for popular television programs. Alessandra holds a Corso di perfezionamento in Digital Media Management from Università degli Studi di Milano, a Post Degree Specialization Course in International Commerce and Marketing, as well as a Master's Degree in "Lavorare nel non profit" from Università degli Studi di Urbino Carlo Bo, and a Dottore in Scienze Politiche from Università degli Studi di Milano. Educational background includes a Maturita scientifica from Liceo Scientifico Statale "Lorenzo Mascheroni."