Claudia Aguirre

Claudia Aguirre is an experienced brand strategy consultant with a diverse background spanning nearly three decades in strategic planning and marketing. Currently serving as a Brand Strategy Consultant at Daughter Creative and Senior Consultant at Radicle, Claudia Aguirre is also the Founder of Lemonade Strategy & Branding and Senior Strategist for Latin America at Kitchen8. Previous roles include Brand Strategy Consultant at Wello Virtual Healthcare and Community Relations Senior Manager at TransCanada. Claudia Aguirre’s early career includes significant positions such as VP of Strategic Planning at FCB México and Leo Burnett, where strategic planning disciplines were established, along with directing various multinational brand campaigns. Claudia Aguirre holds a Bachelor of Arts in Marketing from Tecnológico de Monterrey and a Diploma in Statistics applied to marketing from Grupo PISSA.