Pelin Thorogood

Pelin Thorogood is an analytics industry executive turned impact entrepreneur who has made a career out of being at the forefront of emerging business trends and disruptive technologies.

With an unwavering focus on data and analytics, Pelin served as CEO and Director of Anametrix, a venture-backed multichannel data collection, visualization, and predictive analytics platform which received broad industry recognition, including for best business intelligence (BI) and Big Data solution (acquired by Ensighten 2014). Prior to Anametrix, she was CMO of WebSideStory, the pioneer in web analytics (IPO 2004, acquired by Omniture/Adobe 2008).

Pelin is the Co-Founder and President of Wholistic Research, and Education Foundation, one of the very first non-profits (501c3) focused on funding cutting-edge cannabinoid research and education to improve public health and safety. With a deep commitment to education and community, Pelin also serves as a Trustee and Treasurer of the UC San Diego Foundation and is on the Executive Board of the UC San Diego Basement, a campus-wide incubator for innovation and entrepreneurship. Pelin earned her B.S., M.Eng., and MBA degrees on merit scholarships, all from Cornell, where she still serves as an Industry Scholar for Cornell Institute of Healthy Futures.