Lidija Horvat Frisbaek

Lidija Horvat Frisbaek is a seasoned professional in the medical and healthcare sectors with extensive experience in product management and marketing. Currently serving as Senior Global Manager of Commercial Product Marketing for Digital Solutions at Radiometer since February 2017, Lidija has a strong background in acute care testing solutions. Previously, Lidija held several positions at AdvanDx, including Global Technical Support Manager and Clinical Sales Specialist, focusing on rapid diagnostics and antimicrobial stewardship. Prior roles also include Product Manager for Point of Care Solutions at Roche. Lidija holds an Academy Profession Degree in International Sales & Marketing Management from Copenhagen Business Academy and a Biomedical Laboratory Science Degree from Professionshøjskolen Metropol.