Irina Tokareva

Irina Tokareva has extensive experience in digital marketing and programmatic advertising, currently serving as the Head of Global Display and Programmatic at Radisson Hotel Group since September 2019. In this role, responsibilities include defining and developing the programmatic media roadmap, leading advertising activities, optimizing media efficiency, and managing relationships with adtech partners and digital media agencies. Prior experience includes roles at SearchStar, where Irina contributed to digital strategy and media planning, and an internship at National Geographic focused on marketing and public relations. Irina holds a degree in Advertising Marketing from Moscow State University of Printing Arts.