Yeonjoo Lee

Yeonjoo Lee is a Senior Marketing Manager at Rael, specializing in Performance and CRM Marketing since January 2021, where responsibilities include planning and executing paid media campaigns, managing media mix strategies, and analyzing customer behavior data to optimize campaign performance. Prior experience as a Marketing Manager at Youngpoong Bookstore involved planning and executing integrated marketing strategies across various channels. Yeonjoo's career began as an Account Executive at The SMC, focusing on content marketing and brand social media strategies. Yeonjoo holds a Bachelor's degree in Media & Interaction Design from Ewha Womans University, completed in 2017.