Melanie Haughton

Melanie Haughton has a diverse work experience spanning over 17 years. Melanie currently holds the position of Director of Growth Marketing at Rafay since March 2022. Prior to this, they worked as the Director of Demand Generation at Everbridge from May 2021 to March 2022. Before joining Everbridge, they served as the Director of Demand Generation and Senior Demand Generation Manager at xMatters, Inc., an Everbridge Company, from 2019 to 2021. Their responsibilities at xMatters included leading the Demand Generation team and executing strategies for initiatives such as Account-Based Marketing (ABM) and growth acceleration.

Melanie also worked as the Global Marketing Campaign Manager at OSIsoft from November 2014 to May 2019. Prior to that, they were associated with Delta Dental as a Marketing Project Manager from March 2008 to November 2014. Melanie began their career at USA Marketing as an Account Executive, where they collaborated with high-profile clients to deliver customized branding solutions.

Before pursuing their professional career, Melanie gained experience as an Assistant Media Planner at Round2 Communications from August 2005 to February 2006. Throughout their career, Melanie has demonstrated expertise in growth marketing, demand generation, campaign management, and project management.

Melanie Haughton completed their education from 2001 to 2005 at the W. P. Carey School of Business – Arizona State University, where they pursued a degree in Marketing with a focus on Business. In addition to their formal education, Melanie also obtained certifications in Advanced ABM (Account-Based Marketing) from Demandbase in February 2020 and became a Marketo Certified Expert from Marketo in June 2016.