Helen Shepard

Helen Shepard is an experienced professional in fundraising and marketing, currently serving as the Head of Public Fundraising and Engagement and previously as Head of Individual Giving at Railway Children since May 2011. With a focus on developing and executing individual giving strategies, Helen excels in recruiting and retaining donors while fostering cross-functional collaborations. Alongside this role, Helen operates as a Fundraising and Marketing professional at 3 thinking marketing, specializing in fundraising strategies and marketing communications for charities. Prior positions include Account Director roles at Gyro HSR and Whitewater, where responsibilities involved managing client relationships and directing marketing initiatives for charity clients. Helen began their career at Action for Children as a Direct Marketing Executive, establishing a direct marketing service for fundraising. Academic credentials include a Distinction in Leadership and Management from the Chartered Management Institute and a 2:1 degree in Business Studies from the University of Central Lancashire.