RAINBOW
Keegan Reddy currently serves as the Chief Customer Officer at RAINBOW, a position held since July 2024. Prior to this role, Keegan accumulated extensive experience at RCL FOODS from May 2016 to August 2024, where responsibilities included Sales Director, Customer Executive, National Account Manager, and Channel Marketing Manager. Keegan's earlier career includes positions at Unilever as a Channel & Customer Marketing specialist and Regional Sales Manager, as well as roles at Smollan, SALES & MERCHANDISING SERVICES, Mars, and The Coca-Cola Company. Academically, Keegan Reddy holds an MBA (Cum Laude) from MANCOSA, a Foundational Leadership Programme from GIBS Business School, and both a Bachelor of Commerce (Honours) and a Bachelor of Business Administration from MANCOSA, in addition to a Higher Certificate & Advanced National in Generic Management from Mind The Gap.
RAINBOW
RAINBOW was founded by Stanley Methven on his Father’s farm in 1960. He first sold from a stall in central Durban and the demand for RAINBOW’s chicken grew quickly, leading to the commissioning of the first processing plant in Hammarsdale in 1963. Today, RAINBOW is one of South Africa’s largest Chicken Producers. We are a fully integrated Broiler producer that breed and rear our livestock which we feed from our Epol Feed Mills. We process, distribute and market fresh, frozen, value-added and further-processed chicken to our customers and consumers. RAINBOW has more than 100 farms, 3 processing plants, 2 further processing plants and 6 animal feed mills across South Africa