RAINBOW
Wouter De Wet currently serves as the Chief Operating Officer and Director of Operations at RAINBOW since January 2021. Prior roles include Chairman of the Board at the Animal Feed Manufacturers Association (AFMA) from September 2018 to September 2022, where strategic redirection aimed to enhance growth within the agriculture value chain. Additional experience encompasses serving as Business Improvement Director at Country Bird Holdings Ltd and various leadership positions at RCL FOODS, including Business Unit Director for Animal Feed and Group Sustainability Director, where Wouter led a successful merger of key feed businesses. An impressive tenure at Rainbow Chicken began in 1997, encompassing roles in supply chain management, processing, and sustainability. Earlier career milestones include management consulting at Business Alignment Consulting and a graduate management trainee role at De Beers Consolidated Mines. Wouter holds a degree in Industrial Psychology from Stellenbosch University.
RAINBOW
RAINBOW was founded by Stanley Methven on his Father’s farm in 1960. He first sold from a stall in central Durban and the demand for RAINBOW’s chicken grew quickly, leading to the commissioning of the first processing plant in Hammarsdale in 1963. Today, RAINBOW is one of South Africa’s largest Chicken Producers. We are a fully integrated Broiler producer that breed and rear our livestock which we feed from our Epol Feed Mills. We process, distribute and market fresh, frozen, value-added and further-processed chicken to our customers and consumers. RAINBOW has more than 100 farms, 3 processing plants, 2 further processing plants and 6 animal feed mills across South Africa