Frazer Watson is a global robotics and automation expert with over 20 years of experience in business development, sales management, and operational excellence within the retail and hospitality industries. They have held leadership roles, including Global Vice President at Rainbow Dynamics since 2024 and previously served as Head of Europe at Invar Systems Ltd and Head of Sales EMEA at Retail Directions UK Ltd. Frazer's extensive expertise encompasses international operations management, go-to-market strategy, and warehouse automation, emphasizing client needs and market position enhancement. Recognized for their strong technical capabilities and relationship-building skills, Frazer consistently strives for excellence in delivering tailored solutions to clients.
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