Alef Oliveira

Alef Oliveira currently serves as a CRM and Performance Specialist at Raiz Educação since March 2023, previously holding the position of Senior CRM Analyst at Rede Bahia for a brief period. Alef has extensive experience in CRM management, media analytics, and social media strategy, with significant contributions at Crafted - Consultoria em Marketing de Performance, including the development of Hubspot CRM projects and campaign optimization. Earlier roles include positions at AM4 as a Social Media Analyst, focusing on brand monitoring and strategic insights, and at Agência Maior as a Customer Success Executive, emphasizing client relationship management and digital performance reporting. Alef began the professional journey as a Commercial Assistant and Social Media Coordinator at Retífica Sul Fluminense, enhancing brand communication and sales strategies. Academic credentials include a degree in Journalism from Centro Universitário de Volta Redonda - UniFOA.