Lorenza Zanardi

Lorenza Zanardi is a seasoned professional with extensive experience in management and marketing. Currently serving as General Manager at Rajapack Italia since 2011, Lorenza successfully increased the company's revenue from €7 million to €40 million while fostering a loyal customer base through innovative services and continuous improvement of the purchasing experience. Previously, Lorenza held the positions of Product Marketing Manager, where responsibilities included structuring product offerings in alignment with corporate strategies and building key supplier relationships, and Assistant for marketing and business development during the startup phase of Rajapack Italia. Prior to this, Lorenza was Executive Assistant to the CEO at Adhersis Italia spa, specializing in cybersecurity services for SMEs. Educational qualifications include an Executive Master in Business Administration from Bologna Business School and a degree in Foreign Languages and Literatures from Università degli Studi di Parma.