Saba Shariff

Saba Shariff is an experienced professional in brand and corporate communications, currently serving as Associate Vice President at RAKBANK since April 2023. Previously, Saba held roles at Mashreq Bank, including Assistant Vice President - Social Media Manager, where responsibilities included developing social media strategies and utilizing tools like Sprinklr for brand performance tracking. Additional experience encompasses positions as Research & Insights Manager and Manager Research, CSR & Emiratization, focusing on market research and analysis in the Middle East. Saba's background also includes business development and research roles at Training Tree, Criti, and Thomson Reuters, with early experience as a Financial Consultant at IDBI Bank. Saba holds an MBA in Finance from Manipal Academy of Higher Education and a Bachelor's Degree in Business Management from Poorna Prajna.