Darren Smith

Category Manager at Raleigh UK Ltd

Darren Smith is a seasoned professional in the cycling industry with extensive experience in project and category management. Currently serving as Senior Category Manager at Accell Western Europe, Darren oversees strategic projects focused on innovation, market expansion, and customer satisfaction. In addition to this role, Darren has been a Category Manager for Accell Group, managing a diverse bike portfolio across UK/Ireland and Europe. Prior to these roles, Darren held various positions at Halfords, including Cycling Business Partner, IT Business Partner, Logistics Business Partner, and Senior Communications Manager, where responsibilities ranged from driving business growth and enhancing customer satisfaction to aligning technology solutions with retail objectives and optimizing supply chain operations.

Location

Birmingham, United Kingdom

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Raleigh UK Ltd

Everyone remembers their first Raleigh, right? For over 125 years Raleigh has been creating market-leading bikes in Nottingham. Chances are that you rode a Raleigh when you were younger - and maybe you still do now. We're famous for our iconic children's bikes, like the Burner, Grifter and Chopper, and our cutting-edge adult bikes like the Lizard and the Activator. Our long association with and support of cycle sport at many levels has meant Raleigh's supreme range of race bikes continues to be ridden to major podium victories by both amateur and elite cyclists. Today, our product development engineers and graphic designers ensure that the innovation continues and every Raleigh bike has a special level of quality and attention to detail. Raleigh UK is complemented by several other sister companies in the Raleigh Group, as well as licensing agreements and partnerships across the world, which ensure that Raleigh Bikes can always remain at the forefront of bicycle technology. We sell Raleigh bikes through our skilled stockists. Use our store finder to locate your nearest Raleigh dealer. You'll find more about Raleigh's past in our history pages. For all the latest, try our news pages and social media sites where you'll find everything from the thrills and spills of Team Raleigh to the must-have gadgets for your cycling adventures.


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51-200

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