Darren Smith

Darren Smith is a seasoned professional in the cycling industry with extensive experience in project and category management. Currently serving as Senior Category Manager at Accell Western Europe, Darren oversees strategic projects focused on innovation, market expansion, and customer satisfaction. In addition to this role, Darren has been a Category Manager for Accell Group, managing a diverse bike portfolio across UK/Ireland and Europe. Prior to these roles, Darren held various positions at Halfords, including Cycling Business Partner, IT Business Partner, Logistics Business Partner, and Senior Communications Manager, where responsibilities ranged from driving business growth and enhancing customer satisfaction to aligning technology solutions with retail objectives and optimizing supply chain operations.