Justin Kaufenberg

Managing Director at Rally Ventures

Justin has more than 20 years of strategic operating experience in high-technology, including deep expertise in Saas, payments and network effect businesses.

Justin was a Rally Technology Partner beginning in 2015 and joined Rally Ventures as General Partner in October 2019. Prior to joining Rally, Justin was CEO and cofounder of SportsEngine, one of Rally’s early portfolio companies. SportsEngine defined the SRM (Sport Relationship Management) market and under Justin’s lead, grew to provide its CRM and Payments platform to more than 45,000 paying customers, more than 35 million monthly unique platform users and more than $100 million in revenue, while growing to more than 500 full-time employees.

The company was acquired by Comcast / NBCUniversal in 2016 and continues to operate as the amateur sports division of NBC Sports. Prior to SportsEngine, Justin was the cofounder of Third North Creative which developed CMS and E-Commerce technologies for corporations.

Justin currently serves on the boards of Anyroad, Bbot, Kaleidoscope, Negotiatus, Total Expert, Yardstik and Zingtree. Justin received his BA in Economics from the University of Wisconsin-EauClaire.

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