Montserrat Peñarroya Farell

Montserrat Peñarroya Farell PhD is a seasoned professional with extensive experience in business consultancy, research, and education. As the CEO and Founder of Quadrant Alfa, S.L. since 2010, Montserrat oversees a boutique business consultancy specializing in performance improvement for small businesses. Montserrat also serves as a researcher at the Innova Institute, contributing to advancements in technology management and entrepreneurship, while holding a lecturer position at Universitat Pompeu Fabra - ESCI, focusing on international social networks. Other academic roles include directorship of the Degree in Digital Business & Innovation at La Salle BCN and co-directorship of the Master in Digital Marketing and Social Networks at Universitat de Vic. With a strong background in digital marketing, having previously led companies like GEA Internet Project Consulting and Noticias.com, Montserrat combines practical experience with a robust educational foundation, culminating in a PhD in Business Models from La Salle BCN.