Alison Hastings Badenhorst

Alison Hastings Badenhorst has extensive experience in the banking industry, holding various senior marketing roles at reputable financial institutions. Alison began their career at Standard Bank Group in 2006 as the Head of Marketing for Business Banking & Private Banking. After that, they joined Absa Capital in 2008 as the Head of Marketing, where they managed a team responsible for brand, advertising, sponsorships, corporate identity, and event marketing. During their time at Absa Capital, Alison developed and executed a new brand positioning and 360-degree brand campaign. In 2010, they returned to Standard Bank Group as the Director of Corporate & Investment Banking Marketing, a role they held for ten years until 2020. Currently, Alison is the Chief Marketing Officer at Rand Merchant Bank, where they oversee the marketing strategy and operations.

Alison Hastings Badenhorst attended the University of Stellenbosch from 2000 to 2001, where they obtained an Honour in Business Management.