Marta Pardo Morales is an experienced digital marketing professional with a robust background in managing performance campaigns for both B2B and B2C sectors. Currently serving at Randstad España since September 2018, Marta focuses on designing and optimizing digital marketing strategies, including campaign automation and conversion rate optimization. Previous roles include Account Manager at GESTAZION, where responsibilities involved client management, gamification platform development, and budget control, as well as Marketing Manager at kukit, focusing on communication strategies. Earlier experience includes significant positions at beBee as an Online Campaign Manager and Online Marketing Assistant, where Marta cultivated a strong foundation in account management and email marketing. Marta holds multiple certifications in project management, big data marketing, and digital advertising, complemented by a degree in Communication from Universidad Rey Juan Carlos.
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