Cyrille Viellard

Cyrille Viellard is the EVP and President of VMC Pêche at Rapala VMC Corporation. Cyrille has been with Rapala VMC Corporation since September 2014, and in their current role since December 2019. Prior to joining Rapala VMC Corporation, Cyrille was with LISI Group and SELECTARC WELDING & BRAZING.

Cyrille Viellard began their career in 2000 with the Armée de Terre, where they served as a Second Lieutenant. Cyrille left the military in 2002 to join Robert Bosch GmbH as a Controlling & Supply Chain Manager. Cyrille remained with Robert Bosch GmbH until 2013, when they joined SELECTARC WELDING & BRAZING as their Group Logistics Director.

Cyrille Viellard attended the ESSEC Business School, where they studied business administration. Cyrille then went on to complete a European Integrated Management Program at the University of Warwick. After that, they completed a second European Integrated Management Program at the University of Mannheim. Finally, they attended Ipesup and Collège Stanislas Paris.

Cyrille Viellard reports to Nicolas Cederström Warchalowski, President & CEO. Cyrille Viellard works with Jan-Elof Cavander - Chief Financial Officer, Olli Aho - EVP & General Counsel, and Arto Nygren - EVP, Lure Manufacturing.