Cyril A.

Cyril A. has extensive experience in sales and marketing roles. Cyril started their career at Decathlon in 2001 as a Department Manager, where they managed a team of 5 salesmen and set up commercial policies. In 2003, they joined Pure Fishing as an Export Sales Manager for Central Europe and MEA, where they managed sales administration, marketing budgets, and product development. Cyril later became the Business Unit Manager for Latin America, overseeing P&L, sales, margin, freight, and marketing expenses. In 2010, Cyril joined Rapala VMC Corporation as the Director of Sales and Marketing EMEA / APAC, where they were responsible for sales, key account management, and the overall growth of the VMC Hook Business.

Cyril A. pursued higher education in Marketing & Business. From 1997 to 1999, they obtained a Higher National Diploma from Université de Bourgogne. Cyril furthered their studies and completed a Master's degree in Marketing & Business from IAE Savoie Mont Blanc in 2001.