Rapala VMC Corporation is one of four global players in recreational fishing. They have the biggest distribution network, global manufacturing resources, and the most desired brands.

Consumer Goods

Rapala

Enrico Ravenni

Jean-philippe Nicolle

David Neill

Thomas Abicht

Miikka Tarna

Cyrille Mathieu

Mark van Beek

Tuomas Akkanen

Stanislas De Castelnau

Steve Anfang

Mikko Muikku

Charlie Davis

Juha Siltala

Mikko Rautiainen

Alban Choinier

Daryl Schindler

Zack Swanson

Jari Kokkonen

Tommy Chan

Cyril A.

Jeremy Grayson

cristian piña pidal

Emma Lindgren

Christopher Smith

Julia Aubertin

Marc Speeckaert

Emmanuel Viellard

Eero Makkonen

Jorma Kasslin

Vesa Luhtanen

The Leadership Team at Rapala drives strategic initiatives and oversees key operational areas to enhance the company's position as a leader in recreational fishing. This team, composed of executives responsible for product development, distribution, and manufacturing operations, collaborates to innovate product offerings, optimize supply chains, and expand global market presence, ensuring the brand remains the most sought-after in the industry.

Leadership Team

The Operations Management team at Rapala is responsible for optimizing the efficiency and effectiveness of the company's manufacturing and supply chain processes. This team collaborates with various departments to ensure seamless distribution of products while managing resources and mitigating risks, ultimately supporting Rapala's position as a leader in the recreational fishing industry. Their expertise helps enhance product availability, reduce costs, and maintain high-quality standards across global operations.

Operations Management

The Sales and Marketing team at Rapala is responsible for driving brand awareness and revenue growth in the recreational fishing sector. They develop and execute strategic marketing initiatives, manage trade relationships, and leverage data analytics to optimize sales performance. This team also engages with consumers through compelling social media campaigns and promotional activities, ensuring that Rapala's diverse product offerings reach the right audiences across EMEA and APAC markets.

Sales and Marketing

This department focuses on driving revenue through customer acquisition and account management.

Sales Department

The Product Development and Innovation team at Rapala focuses on creating and enhancing fishing products that meet the evolving needs of anglers worldwide. This team conducts market research, collaborates with designers and engineers, and oversees the development of innovative rods, reels, and accessories, ensuring that Rapala remains at the forefront of the recreational fishing industry. Their expertise spans across global markets, driving the launch of new products and the improvement of existing lines to maintain competitive advantage.

Product Development and Innovation

This department oversees the coordination and optimization of the supply chain process, including planning, purchasing, and logistics.

Supply Chain Management

Rapala

Org chart

Board & advisors

Teams

Leadership Team

Operations Management

Sales and Marketing

Sales Department

Product Development and Innovation

Supply Chain Management

Offices

Rapala

Org chart

Board & advisors

Teams

Leadership Team

Operations Management

Sales and Marketing

Sales Department

Product Development and Innovation

Supply Chain Management

Offices

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