Philippe Guigo

Philippe Guigo is an experienced executive with a robust background in the fishing and outdoor products industry. Currently serving as Managing Director and VP of Shimano Business at Rapala VMC Corporation since September 2017, Philippe previously held the position of Directeur Général at Normark France from September 2007 to October 2020. Prior to that, Philippe was Marketing & Sales Director for big game fishing products at Rapala VMC Corporation from January 2004 to October 2007. Philippe's academic credentials include a Licence in Administration Economique et Sociale from the Faculté de sciences économique de Nice and a DUT in Techniques de Commercialisation from IUT Nice, as well as a business education from KEDGE Business School.