Ariel Huang

Ariel Huang is a seasoned marketing and e-commerce professional with extensive experience in leadership roles across various well-known brands. Currently serving as the China General Manager at Rapha since July 2025, Ariel previously held positions as Digital Head at National Geographic Outdoor Apparel and Head of Digital Marketing & E-commerce at Sweaty Betty, where Ariel led the successful e-commerce operations that earned the Tmall New Brand of The Year Award in 2022. Other significant roles include Digital/Ecommerce Marketing Senior Manager at Converse and multiple marketing positions at Nike, where Ariel focused on brand strategy, consumer engagement, and performance marketing. Ariel's career began at Nielsen as a Consumer Research Manager after obtaining a Bachelor’s degree from Fudan University, followed by an MBA from China Europe International Business School and an exchange program at Northwestern University's Kellogg School of Management.