Eric Lee has extensive experience in the cycling and advertising industries, currently serving as Clubhouse Manager at Rapha Racing Limited since June 2017, where expertise in premium cycling products is leveraged. As the Founder and Owner of Rodafixa Cycling Boutique + Workshop since March 2011, Eric established the first fixed gear bike shop in Asia, providing a unique shopping experience in Hong Kong. Prior roles include Assistant Sales Director at JCDecaux, where strategic oversight of sales teams and client relations was essential, and Founder of Alleycat Fixed Gear, an online platform for vintage bicycle components. Earlier career highlights include serving as Business Development Director at Career Times Online Limited and Advertising Manager at Hong Kong Economic Times, with a strong focus on client engagement and integrated advertising solutions. Eric holds a Master's Degree in Business Administration from the University of Leicester, obtained in 2005.
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