Jeekang Choi

Jeekang Choi is a seasoned professional with extensive experience in brand and marketing management, currently serving as the Country Manager at Rapha since February 2016. In this role, Jeekang oversees brand marketing initiatives, drives foot traffic to the Rapha Seoul Clubhouse, manages membership activations, controls marketing budgets, conducts data analysis using Power BI, and fosters local partnerships. Additionally, Jeekang co-founded Philadelphia Garosu in January 2022, aiming to bring authentic Philly Cheesesteak to Seoul, which has gained recognition through features in notable media outlets. Jeekang holds a Bachelor of Science degree in Biology and Psychology from Penn State University, completed in 2014.