Peter A.

Peter A. is a digital and e-commerce director currently leading Rapha's digital strategy, where they focus on trading, user experience, and digital marketing for global markets. Previously, they served as a senior product specialist at the Bank of England, specializing in digital initiatives within financial markets. Their extensive experience includes roles at major organizations like Sainsbury's, Next, and adidas, where they drove product strategy and enhanced customer experiences. Peter also contributed to TAILCO as a director, providing consulting services to clients worldwide. Throughout their career, they have consistently delivered innovative solutions and improved operational efficiencies across various industries.