Sarah Rule serves as the Global Retail & Community Director at Rapha since March 2025. Additionally, Sarah has been a Mentor at The Girls' Network since January 2020, focusing on empowering girls from disadvantaged backgrounds. As the Founder of SJR Retail Consultancy since July 2019, Sarah specializes in strategic retail expertise for small to medium-sized brands. Previous experience includes roles as Head of Retail at Gymshark, Retail Director EMEA at lululemon, and various positions at AllSaints and Louis Vuitton, where Sarah drove significant growth and developed innovative retail strategies. With a solid foundation in business studies, psychology, and textiles from Barton Peverill College, Sarah brings a wealth of knowledge to the retail sector.
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