William Hurd is a technically focused product designer specializing in sports apparel. They served as the Creative Lead at Universal Colours from 2019 to 2024, where they established branding and design for a premium cycling clothing brand. Currently, Hurd is a Senior Design Manager at Rapha, continuing to leverage their extensive experience in managing critical design processes. Previously, they held various design positions at companies including Evans Cycles, where they significantly grew private label sales. Hurd completed their education with a First Class Honours degree in Design for Industry from Northumbria University.
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