Rapha Performance Roadwear is a sportswear and lifestyle brand focused on road bicycle racing, clothing and accessories.

Apparel & Fashion

Rapha

Rapha's headquarters in London, United Kingdom

This department oversees the development and execution of brand strategies to enhance market presence and customer engagement.

Brand Management

The Marketing and Brand Management team at Rapha drives the brand's visibility and engagement through strategic marketing initiatives and community outreach. They craft compelling campaigns that resonate with cycling enthusiasts, manage partnerships with brand ambassadors, and oversee the creative direction of marketing content across various platforms. By leveraging both digital and traditional marketing channels, the team aims to elevate Rapha's brand presence while fostering a strong community of cyclists.

Marketing and Brand Management

The Product Development team at Rapha is responsible for designing and creating high-performance roadwear and accessories tailored for cyclists. This team collaborates closely with athletes and industry experts to innovate and refine products, ensuring they meet the specific needs and technical demands of competitive cycling while maintaining Rapha's commitment to style and quality. From footwear to team issue gear, the team manages the entire lifecycle of product development, from concept to production.

Product Development

The Technology and Engineering team at Rapha is responsible for developing and maintaining the digital infrastructure that supports the brand’s online presence and e-commerce operations. This team collaborates on system architecture, frontend and backend development, DevOps practices, and IT support to ensure a seamless user experience for customers and efficient operations for the company. Their expertise in technologies like SAP Commerce (Hybris) and UI development enables Rapha to consistently deliver high-quality digital experiences that align with the brand’s commitment to performance and innovation in road cycling.

Technology and Engineering

The Customer Experience and Support team at Rapha is dedicated to ensuring a seamless and exceptional experience for customers across all channels. This team manages customer inquiries, provides support, and coordinates events, while also overseeing wholesale and retail partnerships to enhance brand engagement and loyalty. Their efforts contribute to building a strong community around the love of road cycling, ensuring that each interaction reflects Rapha's commitment to performance and lifestyle excellence.

Customer Experience and Support

This department oversees the management and administrative functions of the clubhouse, ensuring smooth daily operations and member support.

People (7)

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Other teams

Marketing and Brand Management

Product Development

Technology and Engineering

Customer Experience and Support

Clubhouse Operations