Rapid Addition
Melvyn Plumridge has extensive experience in the IT and financial industries, with a strong focus on electronic trading solutions. Currently serving as the General Manager - MEA at Rapid Addition Limited, Melvyn has successfully helped clients in the Middle East & African markets streamline their electronic trading workflow while maintaining their intellectual property. Prior to this, Melvyn held positions such as Business Development Manager at CheetahFIX Ltd., Postilion Engineer at Stanchion Payment Solutions, Network Administrator at Spinnaker, and Sales Executive at Konica Minolta South Africa. Their skill set includes prospecting, business development, system support, configuration, and sales.
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Rapid Addition
Rapid Addition is helping financial institutions take advantage of the new world of electronic trading and giving them the flexibility to quickly adapt as markets continue to evolve. We were early pioneers in electronic messaging technology and are now recognised as market leaders in financial messaging protocols and FPGA hardware acceleration. The latest version of the RA Platform provides a breakthrough combination of performance, configurability and control. It is used as a foundation technology by financial organisations to succeed in today’s evolving, but increasingly competitive, world of electronic trading. The RA Platform is both asset class and message protocol agnostic and so gives you the freedom to design and implement a broad range of differentiated and optimized electronic trading workflows. Whether your challenge is client onboarding, implementing custom routing and risk logic, connecting to liquidity or disseminating prices, the RA Platform gives you complete control over the entire client experience. Proven scalability protects you against unforeseen surges in volume or volatility, while the combination of hardware acceleration and software delivers an unrivalled blend of performance and configurability. Designed to be deployed either on-prem or in the cloud, Rapid Addition’s open platform approach will support your future trading strategy whichever direction you take for your business – today or tomorrow. Our mission is to redefine the boundaries between buy and build, providing a foundational platform that gives you the freedom to create and deploy unique value to your customers.