Daniel Ellis is an experienced analytics professional with a strong background in performance media and analytics enablement. Currently serving as the Director of Analytics Enablement at RAPP since June 2021, Daniel previously held multiple roles at Merkle from February 2017 to April 2021, including Manager of Performance Analytics and Manager of Performance Media, working with clients such as Office Depot, Jaguar Land Rover, and Facebook Portal. Daniel's expertise includes planning, buying, and reporting on programmatic, video, and social campaigns, as well as conducting real-time optimizations to enhance performance. Daniel holds a Bachelor's Degree in Marketing from St. John's University.
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